Stock photos blend in. Custom photography stands out. We shoot images that match your brand, build trust with your audience, and give you content that works across your site, socials, and ads.






/brand/ /photography/
It’s photography built around your business, not a random shoot with nice lighting. Every image is planned to show who you are, what you do, and why someone should care. The result is a library of visuals you can actually use: on your website, in ads, across social, and in print.
Images that feel like your brand, not someone else’s.
People trust what looks real. We make sure it does.
Better visuals mean more clicks, more trust, more sales.
Why it matters
People decide whether to trust your brand in seconds. Professional photography tips that decision in your favor and keeps working long after the shoot is over.

Visitors form an opinion about your site in under a second. Professional imagery makes that snap judgment work for you, not against you.
"It takes 0.05 seconds for users to form an opinion about your website."

The right photo tells a story faster than any paragraph. We shoot images that connect with your audience on a gut level and make your brand feel familiar.
"Brands that build emotional connections outperform competitors by 20%."

When your website, socials, and ads all share the same visual language, people start to remember you. We make sure every image fits the bigger picture.
"Consistent visual branding makes a brand 2.5x more memorable."

Strong photography gets more clicks, longer page visits, and higher conversions. It's one of the highest-ROI investments a business can make.
"Content with quality images gets 94% more views than content without."
We get it
Most businesses know their visuals could be better, but it feels like a “nice to have.” It’s not. The table below breaks down the real cost of putting it off.

| The problem | What it feels like | What we do about it | Risk of waiting |
|---|---|---|---|
| “We look like everyone else” | Stock photos and generic graphics that could belong to any company in your industry. | Custom photography that’s unmistakably yours. Planned around your brand, your space, and your people. | |
| “People don’t trust us yet” | Prospects land on your site and bounce because nothing feels credible or real. | Professional images of your actual team, work, and environment that build trust on sight. | |
| “Our content doesn’t connect” | Posts and pages that feel flat. The words are fine, but the visuals aren’t pulling their weight. | Story-driven photography that gives your content an emotional edge and makes people stop scrolling. | |
| “Visuals aren’t driving sales” | You’re getting traffic, but the page isn’t converting. Something’s off. | Images shot specifically to support your message and push visitors toward the next step. | |
| “Our brand looks different everywhere” | Website says one thing, Instagram says another, and your ads feel like a third brand entirely. | A cohesive photo library that keeps everything (site, socials, print) looking like the same company. | |
| “We don’t have time for this” | Content creation is a scramble. Every post needs a photo you don’t have. | One focused shoot that builds a library of ready-to-use images for months of content. |
How it works
We keep the process simple. You tell us what you need, we plan and shoot it, and you get a gallery of images ready to use everywhere.
We learn your brand, your audience, and what the photos need to accomplish. No questionnaire, just a real conversation.
We plan the shot list, mood, and style so everything is aligned before we pick up a camera.
We handle the setup, lighting, and direction. You show up, we get the shots. Relaxed, efficient, no guesswork.
Every image is color-graded and retouched to match your brand’s look. No over-processed, stock-photo feel.
You get a full gallery of high-res images, organized and ready to drop into your site, socials, and campaigns.
Don’t take our word for it
Real feedback from real shoots. Here’s what working with us actually looks like.

“Absolutely love my new headshots. They captured exactly the vibe I was going for, and my audience noticed right away.”
Bella

“Every time we post their photos, those items sell out. That’s not a coincidence. The content just works.”
Byron Family Restaurant

“These portraits actually look like me, just the best version. My profile has never looked this sharp.”
Gabe

“The listing photos and social content have been a game changer. More eyes, more engagement, more leads.”
Heart & Home Real Estate
Ready to start your project?
Tell us what you’re building and we’ll take it from there. No pressure, no commitment.
© 2026 Cider Creative. All rights reserved.
Grand Rapids, Michigan